{"id":5445,"date":"2021-12-09T10:39:42","date_gmt":"2021-12-09T10:39:42","guid":{"rendered":"https:\/\/synchedin.com\/blog\/?p=5445"},"modified":"2021-12-09T10:39:42","modified_gmt":"2021-12-09T10:39:42","slug":"chronological-instagram-feed-return","status":"publish","type":"post","link":"https:\/\/licensing.routenote.com\/blog\/chronological-instagram-feed-return\/","title":{"rendered":"Mosseri Says Chronological Instagram Feed Will Return"},"content":{"rendered":"\n

After years of the enigmatic algorithm, the Instagram<\/a> feed will revert to a chronological timeline. What’s prompted the change?<\/p>\n\n\n\n

Head of Instagram, Adam Mosseri stated that the company had been working on a “version” of the feature for months now. Appearing before a Senate subcomittee, Mosseri explained the feed would show posts from users that people follow in chronological order. This is in place of the algorithm<\/a>, which works based on a ranking system.<\/p>\n\n\n\n

The algorithm was introduced in 2016, much to the chagrin of the platform’s general usership. Despite Instagram insisting over the years that the change was well received, the majority of users would beg to differ. The algorithm is treated with a level of contempt, by small businesses in particular, who use the platform as a social media marketing tool<\/a>. This is largely due to the apparent fact of its parameters constantly changing, making it difficult to form a consistent strategy.<\/p>\n\n\n\n

Announcing the switch back to a chornological timeline on Twitter as well, Instagram said it’s also expierimenting with “Favouries”. This will let you see your preferred posts higher up on your feed.<\/p>\n\n\n\n

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We want people to have meaningful control over their experience. We\u2019ve been experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we\u2019re working on another option to see posts from people you follow in chronological order.<\/p>— Instagram Comms (@InstagramComms) December 8, 2021<\/a><\/blockquote>