{"id":7342,"date":"2022-05-30T11:15:43","date_gmt":"2022-05-30T11:15:43","guid":{"rendered":"https:\/\/synchedin.com\/blog\/?p=7342"},"modified":"2022-05-30T11:15:43","modified_gmt":"2022-05-30T11:15:43","slug":"best-royalty-free-music-for-promo-videos","status":"publish","type":"post","link":"https:\/\/licensing.routenote.com\/blog\/best-royalty-free-music-for-promo-videos\/","title":{"rendered":"Best Royalty Free Music for Promo Videos"},"content":{"rendered":"\n<p>Are you a business or brand looking to make a song and dance about themselves? Then here&#8217;s where you can find the best music for promo videos!<\/p>\n\n\n\n<p>You might be promoting a new product range, or advertising your brand to a wider audience. Whatever your marketing goal is, you definitely need to add music to your strategy. Adverts, commercials, promos &#8211; whatever your preferred term &#8211; are incredibly effective in boosting a business. They help brands to communicate their message, become familiar with audiences, and get seen by new people.<\/p>\n\n\n\n<p>All the best promos feature music. It&#8217;s one of the key elements of any <a href=\"https:\/\/licensing.routenote.com\/blog\/make-a-successful-advertisement\/\">successful ad<\/a>. You can try and argue with me on that, but deep down you know it&#8217;s true. Think about it. When was the last time you saw an ad that didn&#8217;t use music? You probably can&#8217;t remember because the ad wasn&#8217;t memorable enough in the first place.<\/p>\n\n\n\n<p>Music, whether it&#8217;s in the background or a central feature of an ad, is an incredibly powerful tool. It sets the tone, keeps up momentum, and (possibly most importantly) gets stuck in people&#8217;s heads. <\/p>\n\n\n\n<h3>Benefits of Music in Promo Videos<\/h3>\n\n\n\n<p>In case you needed convincing, here are just a handful of reasons why you should be adding music to your promotional material.<\/p>\n\n\n\n<ul><li><strong>Help tell the story<\/strong> &#8211; music can say a lot of things that words or even actions can&#8217;t. At least, in a short space of time. Music is an amazing signpost for moods and emotions, so if you want to set the tone quickly, music will do that.<\/li><li><strong>Convey your brand personality<\/strong> &#8211; Is your business identity serious? Sassy? Silly? Using the right music can help audiences identify your brand personality, helping them to relate to you and also know whether you&#8217;re the brand for them.<\/li><li><strong>Play on emotions<\/strong> &#8211; You know those charity adverts with the sad limping donkeys set to sorrowful strings? The imagery alone is enough to upset you, but it&#8217;s the music that really hammers things home. By reinforcing your emotions with music, these ads compel you even more to donate or take action.<\/li><li><strong>Engage audiences<\/strong> &#8211; It might be selling people short, but generally these days our attention spans are short. We like bright colours, movement, and sounds. Music will immediately prick peoples&#8217; ears up and get them to pay attention.<\/li><li><strong>Hookability<\/strong> &#8211; Any music that has the power to become a stubborn earworm is promotional dynamite. That&#8217;s why jingles are so popular and effective. We&#8217;ll often refer to commercials as &#8220;the one with that &#8220;bla bla&#8221; song in it.&#8221; Using a catchy song in your promo increases the chances of it being on someone&#8217;s mind an astonishing amount.<\/li><\/ul>\n\n\n\n<h3>Find Music for Promo Videos<\/h3>\n\n\n\n<p>For larger companies, using mainstream popular tracks might be an option. The type of ads you see on TV, for example, have had eye-watering amounts of money pumped into them. For smaller businesses, <a href=\"https:\/\/licensing.routenote.com\/blog\/how-much-does-music-licensing-cost\/\">music licensing costs<\/a> can be pretty unattainable.<\/p>\n\n\n\n<p>Sadly, you can&#8217;t just use someone else&#8217;s track without permission. Especially for a promo video. Imagine if you did, and your promo video was a huge hit and drew loads of traffic to your site or new customers to your brand. But, then you were hit with a lawsuit from the record label whose song you stole. It&#8217;d kind of put a dampener on things, wouldn&#8217;t it?<\/p>\n\n\n\n<p>That&#8217;s why <a href=\"https:\/\/licensing.routenote.com\/blog\/royalty-free-music-ultimate-guide\/\">royalty free music<\/a> is a great option! It&#8217;s the perfect solution for those with more limited budgets, who still want quality songs that&#8217;ll sound great alongside their promotional video content. <\/p>\n\n\n\n<p><a href=\"https:\/\/licensing.routenote.com\/\">RouteNote Licensing<\/a> offers a huge <a href=\"https:\/\/licensing.routenote.com\/discover-music\">library<\/a> of royalty free music, from an array of fantastic independent artists. There&#8217;s music covering loads of genres, from disco to dubstep, mariachi to meditation music! <\/p>\n\n\n\n<p>You can filter through tracks by selecting the<\/p>\n\n\n\n<ul><li><strong>Mood<\/strong><\/li><li><strong>Genre<\/strong><\/li><li><strong>Vocals<\/strong><\/li><li><strong>Instruments<\/strong><\/li><li><strong>Sub-genre<\/strong><\/li><\/ul>\n\n\n\n<p>Save your favourite finds in <a href=\"https:\/\/licensing.routenote.com\/blog\/collections-on-synchedin-how-to-create-your-own\/\">your very own collections<\/a>, so all your music is easy to grab whenever you need it. Plus, if you need a helping hand to get you started, you can check out some RouteNote Licensing curated collections. Have a listen through <a href=\"https:\/\/licensing.routenote.com\/collection\/stylish-tracks-for-commercials\">Stylish Tracks for Commercials<\/a>, <a href=\"https:\/\/licensing.routenote.com\/collection\/upbeat-advert-music\">Upbeat Advert Music<\/a>, or <a href=\"https:\/\/licensing.routenote.com\/collection\/cheerful-commercial\">Cheerful Tunes for Adverts<\/a> to get inspiration for your next promo video.<\/p>\n\n\n\n<p>All this music for promo videos is safe to use online, including <a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a>, since all the appropriate licensing is covered. No need to fret about <a href=\"https:\/\/licensing.routenote.com\/blog\/copyright-free-royalty-free-what-is-the-difference\/\">copyright claims<\/a> or DMCA notifications, even for commercial projects.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/licensing.routenote.com\/about-us\/pricing\">Subscribe<\/a> to RouteNote Licensing today to get access to unlimited downloads from the entire catalogue, and polish off your promo videos to perfection!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a business or brand looking to make a song and dance about themselves? Then here&#8217;s where you can find the best music for promo videos! You might be promoting a new product range, or advertising your brand to a wider audience. Whatever your marketing goal is, you definitely need to add music to your strategy. Adverts, commercials, promos &#8211; whatever your preferred term &#8211; are incredibly effective in boosting a business. They help brands to communicate their message, become familiar with audiences, and get seen by new people. All the best promos feature music. It&#8217;s one of the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[275,279],"tags":[907,1576,3941,1764,3939,3940,805,89],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Royalty Free Music for Promo Videos - RouteNote Licensing Blog<\/title>\n<meta name=\"description\" content=\"Are you a business or brand looking to make a song and dance about themselves? 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