{"id":8057,"date":"2025-10-09T12:27:25","date_gmt":"2025-10-09T12:27:25","guid":{"rendered":"https:\/\/licensing.routenote.com\/blog\/?p=8057"},"modified":"2025-10-09T12:27:26","modified_gmt":"2025-10-09T12:27:26","slug":"openais-boss-admits-video-hits-differently-for-creators-and-rightsholders","status":"publish","type":"post","link":"https:\/\/licensing.routenote.com\/blog\/openais-boss-admits-video-hits-differently-for-creators-and-rightsholders\/","title":{"rendered":"OpenAI\u2019s Boss Admits: \u201cVideo Hits Differently\u201d for Creators and Rightsholders"},"content":{"rendered":"\n<p>Sam Altman, the CEO of OpenAI, recently made an interesting point during an interview &#8211; <em>videos hit differently<\/em>.<\/p>\n\n\n\n<p>He was talking about how creators and rightsholders feel when they see AI-generated videos featuring their characters or styles. It\u2019s one thing to see an image of a familiar face pop up online, but when that same character starts moving, talking, or performing in a video, it just feels more real &#8211; and that emotional connection makes copyright concerns much stronger.<\/p>\n\n\n\n<p>Altman acknowledged that, and said OpenAI plans to introduce better control tools for rightsholders. Instead of just a blanket \u201cyes or no\u201d to AI using your work, creators will be able to set more specific permissions &#8211; like what can be used, how it can appear, and in what contexts.<\/p>\n\n\n\n<p>This comes as OpenAI\u2019s video tool, Sora, continues to evolve and spark big debates about where AI creativity ends and human ownership begins.<\/p>\n\n\n\n<p>So, while AI videos keep getting more impressive, it\u2019s good to see that OpenAI knows this isn\u2019t just about tech &#8211; it\u2019s about respecting the people behind the content that inspires it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sam Altman, the CEO of OpenAI, recently made an interesting point during an interview &#8211; videos hit differently. He was talking about how creators and rightsholders feel when they see AI-generated videos featuring their characters or styles. It\u2019s one thing to see an image of a familiar face pop up online, but when that same character starts moving, talking, or performing in a video, it just feels more real &#8211; and that emotional connection makes copyright concerns much stronger. Altman acknowledged that, and said OpenAI plans to introduce better control tools for rightsholders. Instead of just a blanket \u201cyes or&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[281,277,282],"tags":[2640,4365,270,4361,4362,4363,4364,376,20,259],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenAI\u2019s Boss Admits: \u201cVideo Hits Differently\u201d for Creators and Rightsholders - RouteNote Licensing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/licensing.routenote.com\/blog\/openais-boss-admits-video-hits-differently-for-creators-and-rightsholders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI\u2019s Boss Admits: \u201cVideo Hits Differently\u201d for Creators and Rightsholders - RouteNote Licensing Blog\" \/>\n<meta property=\"og:description\" content=\"Sam Altman, the CEO of OpenAI, recently made an interesting point during an interview &#8211; videos hit differently. He was talking about how creators and rightsholders feel when they see AI-generated videos featuring their characters or styles. It\u2019s one thing to see an image of a familiar face pop up online, but when that same character starts moving, talking, or performing in a video, it just feels more real &#8211; and that emotional connection makes copyright concerns much stronger. Altman acknowledged that, and said OpenAI plans to introduce better control tools for rightsholders. Instead of just a blanket \u201cyes or...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/licensing.routenote.com\/blog\/openais-boss-admits-video-hits-differently-for-creators-and-rightsholders\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Licensing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T12:27:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T12:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/routenote-licensing-blog\/2025\/10\/0705ea3d-image-from-sdm-ntpr-central-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/licensing.routenote.com\/blog\/#website\",\"url\":\"https:\/\/licensing.routenote.com\/blog\/\",\"name\":\"RouteNote Licensing Blog\",\"description\":\"RouteNote Licensing Blog - The World of Music Licensing - YouTube, Facebook, Film, Advertising and more.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/licensing.routenote.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/licensing.routenote.com\/blog\/openais-boss-admits-video-hits-differently-for-creators-and-rightsholders\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/storage.googleapis.com\/routenote-licensing-blog\/2025\/10\/0705ea3d-image-from-sdm-ntpr-central.png\",\"width\":1536,\"height\":1024,\"caption\":\"sora video app\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/licensing.routenote.com\/blog\/openais-boss-admits-video-hits-differently-for-creators-and-rightsholders\/#webpage\",\"url\":\"https:\/\/licensing.routenote.com\/blog\/openais-boss-admits-video-hits-differently-for-creators-and-rightsholders\/\",\"name\":\"OpenAI\\u2019s Boss Admits: \\u201cVideo Hits Differently\\u201d for Creators and Rightsholders - RouteNote Licensing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/licensing.routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/licensing.routenote.com\/blog\/openais-boss-admits-video-hits-differently-for-creators-and-rightsholders\/#primaryimage\"},\"datePublished\":\"2025-10-09T12:27:25+00:00\",\"dateModified\":\"2025-10-09T12:27:26+00:00\",\"author\":{\"@id\":\"https:\/\/licensing.routenote.com\/blog\/#\/schema\/person\/b40dcf11cfca7bde32d6e0068d9f412a\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/licensing.routenote.com\/blog\/openais-boss-admits-video-hits-differently-for-creators-and-rightsholders\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/licensing.routenote.com\/blog\/#\/schema\/person\/b40dcf11cfca7bde32d6e0068d9f412a\",\"name\":\"RouteNote Licensing Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/licensing.routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e591c246bfa784cbfeb904b97fee92d0?s=96&d=mm&r=g\",\"caption\":\"RouteNote Licensing Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/posts\/8057"}],"collection":[{"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=8057"}],"version-history":[{"count":1,"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/posts\/8057\/revisions"}],"predecessor-version":[{"id":8059,"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/posts\/8057\/revisions\/8059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/media\/8058"}],"wp:attachment":[{"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=8057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=8057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/licensing.routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=8057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}