So let’s say someone opens a new device on Boxing Day, they’ll want the most relevant and up-to-date info. If they search for “Best settings for Sony ZV-E10<\/em><\/em>“ <\/em>and see two videos, one from 2023 and one with a “2026 Ready” badge on the thumbnail – they will always click the newer one.<\/p>\n\n\n\n People that are looking for this content are likely newcomers to your channel as they found you via search. This is your chance to convert them from a one-time viewer to a long-term subscriber.<\/p>\n\n\n\n By the time it’s December 26th, the window for “Gift Guides” is closed, but it’s now prime “Gift Card Spending” time. People with gift cards burning a hole in their pocket are a prime example of the opportunity you have here.<\/p>\n\n\n\n The data shows that Boxing Day viewership sees a heavy lean toward mobile and tablets as people are lounging around.<\/p>\n\n\n\n This ‘Boxing Day Surge” will be your final gift of the year to your viewers. You’ve already done all the hard work producing your content, now optimise it using the steps above to ensure that the millions of people opening their new device over Christmas can find it! <\/p>\n\n\n\n Set Your “Newcomer” Welcome Mat<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/storage.googleapis.com\/routenote-licensing-blog\/2025\/12\/e09ad106-pexels-andrew-5840868-1024x683.jpg\")
<\/figure>\n\n\n\n Pivot Your Links to “Gift Card Spending”<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/storage.googleapis.com\/routenote-licensing-blog\/2025\/12\/d32b0c10-amazongift.png\")
<\/figure>\n\n\n\nOptimize for the “Sofa-Viewer” (Mobile & Tablet)<\/strong><\/h2>\n\n\n\n
The Final Gift<\/h2>\n\n\n\n
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