Direct answer: 48 kHz is a common sample rate for film, video and post-production audio. Avid’s sample-rate guide identifies 48 kHz as the standard for film and video, while 44.1 kHz is commonly used for CDs and music production. Avid sample-rate guide

What “sample rate” means

Digital audio stores a series of measurements of a sound wave. A 48 kHz recording stores 48,000 samples per second. In practice, creators usually do not need to choose a higher number just because it looks larger: the best setting is the one that fits the camera, editor, collaborators and delivery specification.

When to use 48 kHz

If you are recording dialogue or SFX for a video, starting at 48 kHz is a straightforward choice when your camera or editor supports it and no project specification says otherwise. It helps keep separately recorded audio aligned with a typical video post-production workflow. If your project is for a podcast-only music release or another audio-specific destination, follow the delivery guidance for that platform or client.

Match settings across the project

Before recording, check the camera’s audio setting and the session setting in your editor. When you import a file at a different sample rate, editing software may convert it. Conversion is routine, but avoiding unnecessary mismatches makes handoffs easier and reduces one source of confusion. For client work, confirm the required sample rate before the session begins.

For a final video, check the export settings and listen to the file after export. File type and bitrate also affect delivery, so sample rate alone does not guarantee good sound. YouTube publishes its own recommended upload encoding guidance; check the current platform documentation when preparing an upload. YouTube upload encoding settings