Music isn’t usually the first thing that springs to mind when creating financial video content. But it plays a more important role than you might think. No matter how engaging your delivery is, topics like crypto, budgeting, or investing can often feel dry, as viewers typically come for information rather than entertainment.

That’s where music comes in. The right background music can subtly elevate your content, adding energy, clarity, and emotional connection. Let’s take a closer look…

Understanding the role of music in financial advice videos

Financial content is built on trust, clarity, and professionalism. Your music choice should reflect this, in the same way what you wear on camera does. The right track helps reinforce your credibility, as well as maintaining viewer retention. The style and mood of the music can subtly shapes how your information and message is received. As with any content, music can influence emotional response, even if it is the imparting of financial advice, which on the surface, seems rather emotionless. For example using inspirational or sophisticated music can inspire a feeling of success or aspiration.

Unlike high-energy niches, financial videos work best with subtle, supportive soundtracks that enhance rather than distract. The music should sit quietly in the background, gently reinforcing the message without drawing attention to itself.

Determining the tone of your content

Before starting your music search, think about the tone you want to set with your video:

  • Is it educational and informative?
  • Is it motivational or growth-focused?
  • Is it explaining complex topics in a simple way?
  • Are you selling a financial product or service?

For most financial advice videos, calm, reassuring, neutral musical themes work best. Genres like ambient, corporate, or light electronic or classical music are common choices. These create a sense of stability and professionalism. Arrangement wise they tend to evolve slowly and steadily so you aren’t distracted by big drops, strong melodies or intricate song structures.

Its best to avoid overly dramatic or fast-paced tracks as these can create tension and compete with the message, in turn, undermining the seriousness of your message.

Prioritise clarity and simplicity

In financial content, your voiceover is by far the most important element. Your music should therefore support it, and not compete with it.

Look for tracks with minimal instrumentation, un-complex rhythms, and no vocals. Your music style choice should reflect your audience demographic. Soft background music in a lofi style is particularly effective because it helps maintain focus without distraction, helping audiences absorb complex information more easily. A good rule is if your audience notices the music more than your message, it’s too much.

Narrow your search using filters

Finding the right track becomes much easier when you use platform filters effectively. The following filters and tags can be particularly useful:

  • Mood: search for calm, uplifting, neutral, smooth, inspiring
  • Tempo: filter results for slower BPMs (from 80-100bpm) these work well for clarity
  • Instrumentation: search piano, rhodes, soft synths, pads, light percussion,
  • Genre: this one can reflect your personality somewhat. the following styles can work well: corporate, ambient, lofi, minimal electronic, smooth jazz

Since it can be hard to imagine how a track will pair with your visuals, it’s smart to create a shortlist of potential music. Save any tracks that stand out as you browse. This approach works especially well with subscription libraries like RouteNote Licensing, where you can test multiple options freely without worrying about additional costs.

Stay consistent across your content

Consistency helps build recognition and trust. Using similar styles or genres of music across your videos creates a cohesive brand identity. This can subliminally make your content feel more professional. You may want to use a recurring intro and outro track or even stick to a limited pool of background music.

Consider building a small sound effects toolbox to draw from. Sprinkling in subtle effects can add energy and polish to your videos. For example, whooshes work well for transitions, while soft bells or dings can highlight key financial wins. Keep the usage restrained, and these effects will have maximum impact.

Consistent audio choices, such as these, can make your content more memorable and help reinforce your authority in the financial space.

Use music that will not cause copyright issues

Finally, make sure you only use music that is properly licensed. Using unreliable or “free” sources can lead to copyright claims or monetisation issues later on. Royalty-free production music libraries are the perfect solution as they feature a vast selection combined with watertight copyright protection. .

Platforms like RouteNote Licensing offer a simple and cost-effective solution, with unlimited access to high-quality royalty-free music and sound effects. Clear and unrestricted licensing gives you lifetime usage for your projects, so you can focus on creating content without worrying about rights or restrictions.

Stop risking your channel’s revenue and momentum on a flawed system.

RouteNote Licensing guarantees that the music you license is protected from Content ID claims, allowing you to focus on what you do best: creating great content.

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