While it might feel like a brilliant idea to jump on the latest trend bandwagon and use trending audio in your brand promo vids, this can leave you open to trouble. The problem isn’t the…
Author: Sam Wearne
If you’re making any kind of content, from videos, podcasts to games, you’ve most likely come across these terms on your travels: Royalty-Free. Public Domain. Creative Commons. These are three distinct and different things; they…
The “Long Tail” (Chris Anderson) theory is that the internet economy lets niche music content exist/earn alongside chart toppers in today’s top music platforms. But as we move into 2026, there’s a new variable at…
For many small content creators, music can feel like the easiest part of the process. You find a track that fits the job, drop it into your video, and move on. But for a lot…
By the end of the Christmas content rush, YouTube creators are running on fumes. You optimised the schedule for peak holiday CPM, and you’re probably ready to turn your camera off and hibernate until January.…
Finding the perfect background track is something that, as content creators, we obsess over. But did you know there’s a secret ingredient that separates polished, professional video from amateur footage? That’s where Sound Effects come…
You can stop subscribing to the idea that you need an expensive studio and software to succeed on YouTube. The biggest investment you need to make right now isn’t your money, it’s your strategy, time…
If you’re tired of copyright strikes for lo-fi music in your videos – You’re in the right place. Learn how using licensed lo-fi music helps content creators build a consistent audience mood, enhance focus content,…
Your channel’s silent partner When you typically think about branding, it tends to consist of logos, fonts, colour palette and editing style, which are crucial for getting noticed. But the key to engagement, brand anchoring…
The world of digital marketing is a hyper-saturated space, and standing out has to go much further beyond just making a great video. While visual consistency is essential (logos, colours, fonts), that’s just surface-level branding.…
