Craft videos are among the most popular types of online content. They inspire across generations, from curious kids to lifelong makers. Whether it’s painting, sewing, woodworking, or DIY décor, these videos encourage viewers to slow down, get hands-on, and express their creativity.

If you’re producing craft content (or planning to), choosing the right music is vital. The right soundtrack enhances the mood, supports your narrative, and keeps viewers engaged without distracting from the process. In this post, we’ll guide you through how to select the perfect music for your craft video.

Why music matters in craft videos

Music plays a subtle but powerful role in craft content. It sets the tone, establishes pacing, and helps guide the viewer through the creative process. Remove music, and videos can feel flat and un-engaging. With the right score, your content instantly becomes more polished, immersive, and enjoyable to watch.

You must however approach music curation with caution. The soundtrack should support the visuals rather than dominate them. The goal is to create a comfortable atmosphere that keeps viewers focused, relaxed, and inspired to attempt the craft themselves.

Different types of craft video – different types of music

Different crafting formats call for different musical approaches. Lets check out some different types of craft video:

Step-by-step tutorials benefit from soft, predictable music that stays out of the way of the spoken instructions.

Time-lapse or process videos work well with rhythmic tracks that mirror the flow and tempo of the creative process.

Relaxing or mindfulness-based craft videos pair beautifully with ambient, acoustic, or minimal piano music. The music can be more of a feature in this type of content

Fast-paced social media shorts need energetic, upbeat tracks that immediately grab attention and maintain momentum. Look for music trends that work well with the given craft subject. This is especially the case with short form content on platforms like TikTok, Youtube shorts and Instagram reels.

Kids’ craft videos often use playful, bright music with simple melodies and a cheerful tone.

Considering and understanding the format you will employ instantly narrows down the types of music that will work best.

Matching music to your target audience

Craft audiences are incredibly diverse. It’s important that the music you use should reflect who you’re creating for. Content aimed at children benefits from lighter, more playful and pop inspired sounds, while adult-focused tutorials often work better with calm, unobtrusive music.

A lot of craft content caters for a broad audiance where the age groups are mixed. Therefore neutral genres such as acoustic, light pop, smooth jazz or lo-fi make safe choices. It’s also important to consider accessibility. Music should never overpower a voiceover or cause listening fatigue during longer videos. Avoid using repetitive tracks or sections that loop endlessly unless they are used subtly under a voiceover.

Channel/page branding through music

When used well, music can become a powerful branding tool for your page or channel. Using similar styles, tempos, or instruments across your videos helps create a recognisable identity. It offers content continuity that viewers may not consciously notice, but they will feel it.

Are you aiming for a calm, cosy, handmade aesthetic? Minimal instrumentation, featuring acoustic guitars and warm lush piano tones can work well for this. A modern, youthful brand might lean more towards lo-fi hip-hop style beats or maybe light electronic tracks. If you’re mainly focusing on short form content then attention grabbing and trending music such as Afrofuturism or 90s throwback beats can help you stand out.

If you Define your brand sound early this makes future music choices faster and your channel more consistent.

Choosing a suitable genre and mood

While there are no specific rules to what genres and moods you should use in craft based content it’s important to remember, simplicity is key. Music with too many elements or prominent lyrics can distract from the craft itself. There are certain music styles that are always popular choices for craft content. These include the following:

• acoustic folk
• ambient soundscapes
• light melodic pop
• gentle cinematic cues
• lo-fi beats
• IDM (Inteligent Dance Music)
• retro funk & soul
• Light jazz

Tempo also matters. Slower crafts benefit from relaxed pacing, while quick builds or reveal-style videos feel more engaging with a slightly more uptempo rhythm. The mood of the track is another consideration and may well even guide the genre choice. Matching the mood of the music to the video can help add emotional depth. For instance if a step has gone wrong in the crafting process you could employ some sad, melancholy music. On the flip you could use moods such as “achievement” and “triumphant” to accompany the finished make. Mixing moods like this throughout a video can give your content a dynamic and engaging feel.

How to use music well in your craft video

Most craft videos, unless they are a short, use music as a background bed. Introduce it early to establish mood, then lower the volume beneath voiceovers or key instructional moments. You don’t necessarily have to use a music bed over the voice over or instructional sections. Often it works well just using music in the sections where you are showing a technique (without speech) or revealing a process.

Music is a great tool for highlighting transitions, before-and-after reveals, or final showcases of the finished craft. Just make sure you use smooth fades in and out to help maintain a professional feel.

Crafting a perfect balancing (music, voice, and natural sounds)

A good craft video will strike a balance between music, narration, and natural sound. For example, the sound of scissors cutting, a stapler stapling, or brushes brushing can help set the scene in a satisfying and immersive manor. Music should never mask these sounds and instead help enhance them. This is why highly rhythmic music with strong percussive transients should be treated with caution as it can interfere with the ambient sounds of crafting.

So make sure you pay particular care when creating an audio mix in your editing software. Volume automation can help create the perfect audio for your videos. Such careful volume control ensures clarity and keeps viewers engaged for longer, especially in tutorial-style content.

How to find the right music

There are various options open to content creators looking for the perfect music. While there are many free options available, such as copyright free music and specific platform music libraries, these do come with drawbacks. Using copyright free music can still result in content ID claims while using a platforms free music library can limit you to publishing only on that platform.

Acquiring and using properly licensed music is therefore essential for online content, especially when publishing on platforms like YouTube, Instagram, or TikTok. The simplest and most popular option for creators is to use a dedicated royalty-free music library such as our platform. RouteNote Licensing is a Subscription-based library that removes the stress of copyright claims and makes it easy to release content consistently. You save valuable time as it makes finding suitable tracks quicker and easier. Simply search by mood, tempo, or genre, and build collections for the sort of content you create. Over time, you’ll develop a go-to selection that fits your brand and workflow.

Summary

The perfect music can elevate your craft videos without stealing the spotlight. By understanding your format, audience, and brand style, you can create content that feels cohesive, professional, and inspiring. When music and visuals work harmoniously together, your craft videos instantly become more engaging and memorable.

---

Stop risking your channel’s revenue and momentum on a flawed system.

RouteNote Licensing guarantees that the music you license is protected from Content ID claims, allowing you to focus on what you do best: creating great content.

Click Here to Start Your Claim-Safe Journey Today!