Sam Altman, the CEO of OpenAI, recently made an interesting point during an interview – videos hit differently.

He was talking about how creators and rightsholders feel when they see AI-generated videos featuring their characters or styles. It’s one thing to see an image of a familiar face pop up online, but when that same character starts moving, talking, or performing in a video, it just feels more real – and that emotional connection makes copyright concerns much stronger.

Altman acknowledged that, and said OpenAI plans to introduce better control tools for rightsholders. Instead of just a blanket “yes or no” to AI using your work, creators will be able to set more specific permissions – like what can be used, how it can appear, and in what contexts.

This comes as OpenAI’s video tool, Sora, continues to evolve and spark big debates about where AI creativity ends and human ownership begins.

So, while AI videos keep getting more impressive, it’s good to see that OpenAI knows this isn’t just about tech – it’s about respecting the people behind the content that inspires it.