Every creator knows that building a following and forging genuine relationships with their audience is essential for long-term growth. While much of that happens on social media and the platforms where you publish your content,…
Author: Simon Gilbert
Why is it that two creators with similar view counts can earn completely different amounts of money? the answer often comes down to one key metric: Revenue per Mille (RPM). But what is RPM and…
Creating content has never been more accessible. A smartphone is all many creators need to get started, but as your ambitions grow, so do the opportunities to enhance your production quality with dedicated equipment. From…
As a content creator, artificial intelligence has the potential to transform the way you work. The growing range of AI-powered tools makes it easier than ever to create, refine, and publish content faster without sacrificing…
We all know there are many proven ways to attract people to your content and inspire a click. The problem is, everyone knows and uses these tricks. Sometimes the most effective tactic is to stop…
Growing a social media profile or YouTube channel requires more than just creating great content. To reach larger audiences and expand their presence, creators need to understand how platforms measure performance and what encourages viewers…
If you choose to create and post content for multiple social media platforms, it can sometimes feel like a balancing act. This is particularly the case when it comes to screen aspect ratios. YouTube favours…
ASMR content has become a staple of platforms like YouTube and TikTok. While it generally focuses on very specific ‘real-world’ audio, some creators are beginning to experiment with produced ASMR. In this guide, we’ll explore…
Whether you’re uploading your very first video or have an established channel, it’s important that you set yourself goals. These goals can make the difference between steady growth and feeling stuck. The key isn’t simply…
Subtitles and captions are no longer just an accessibility feature. They have become a powerful tool for content creators. From improving viewer retention and engagement for those watching on mute to making videos accessible to…
