How to Choose Music for a Tourism Video Music for a tourism video should express the experience you are promising, not reduce a place to a musical cliché. Define the audience and journey first, choose…
Category: Film
Music for a fashion video should express the collection’s attitude and give the edit a usable rhythm. Start with three brand words, match the track’s movement to the model or camera movement, and choose an…
The right music for a fundraising video supports trust, dignity and a clear call to action. It should help the story move from need to possibility without making the people on screen feel reduced to…
When you’re starting out with video editing, it’s natural to focus on the picture. You spend time choosing the best shots, trimming unwanted footage and finding transitions that make everything flow smoothly. But there’s another…
Have you ever watched a film and noticed just how satisfying the smallest sounds can be? The crunch of footsteps on gravel, the rustle of a leather jacket or the sharp click of a door…
When we think about transitions in video editing, our minds usually jump to visual techniques. Crossfades, dissolves, match cuts and carefully timed transitions can all help move an audience from one scene to another. But…
Imagine you’re editing an interview for a documentary. The person you’re filming gives a brilliant answer, but halfway through they pause, stumble over their words and start again. Naturally, you cut out the mistake to…
Rolling shutter is the image distortion that can happen when a camera records different parts of the frame at slightly different times. Many sensors scan through the image in sequence rather than capturing every pixel…
10-bit video can represent 1,024 values for each colour channel, compared with 256 values per channel in 8-bit video. That extra precision can give editors finer gradations to work with when adjusting colour, especially in…
